Market your business online, with ease.
The Local Social helps local businesses thrive by connecting them with trusted local content creators who authentically engage their communities. We specialize in helping businesses get discovered online through strategic marketing that leverages the voices of creatives within their geographical location. Through innovative content marketing strategies, we showcase the unique experiences and services of local businesses, making them relatable and appealing to target audiences.
By handling talent discovery, content production, and marketing strategy, we provide a seamless process that drives visibility, builds trust, and re-engages the local economy. Our collaborative approach fosters lasting relationships between businesses and creators, ensuring impactful marketing that translates to real-world growth.
What’s a lifetime customer worth to you?
LOCALITES have the ability to tell your story to the right audience at scale. For businesses this creates the potential to achieve “CLV” Customer Lifetime Value. Their content can garner these results.
Customer comes in 1 once a week every week
Customer Avg. Spend x 4 weeks = monthly CLV
The Trust Factor
“Today more people are connected but few are trusted, that’s why content creators are important. Trust is as scarce as attention.”
- Seth Goddin
Audience
LOCALITES are valuable to your business because they’ve built permission assets through their audience.
LOCALITES have a trusted relationship with their audience which allows them to influence their buying decisions.
Value
LOCALITES have perceived trust through their audience.
Their audience trusts them so they can sell products/services more easily to their audience through referral marketing
As a result it is not perceived as a sale, but as a recommendation from a friend.
The New Media
Gen Z and Millennials consume content on social media in dynamic and highly interactive ways, driven by their affinity for short-form, visually engaging, and personalized experiences. Platforms like TikTok, Instagram, and YouTube are central to their daily content consumption, offering bite-sized videos, Stories, and Reels that are quick, visually appealing, and easily shareable. These generations tend to trust social media more than mainstream media, as they perceive content from influencers, creators, and peers to be more authentic and relatable.
They seek authenticity, favoring influencers who reflect their values and interests rather than traditional celebrities. Millennials often balance a mix of professional networking and entertainment, using platforms like LinkedIn for career growth, while Gen Z gravitates toward platforms that allow for creativity and self-expression. Both generations value content that fosters community, aligns with social causes, and offers direct engagement, contributing to their preference for interactive polls, Q&A sessions, and live streams.
56%
of Americans
agree with the statement that "Journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations."
52%
of Americans Adults
get their news from Facebook, while YouTube came in second at 28%.
WHAT IS A LONG-TAIL ?
For content creators, the long-tail approach involves creating content that caters to specific, often underserved, interests or communities. While these niches may have smaller audiences individually, their collective reach can result in significant engagement and monetization opportunities. Platforms like YouTube, TikTok, and Instagram thrive on this model, where creators can build loyal followings by targeting unique passions, hobbies, or identities.
Become a Member.
At The Local Social, we’re not just building a platform—we’re building a community. A community where creators and businesses collaborate, thrive, and grow together. Join us today and be part of a movement that’s reshaping the way we work, create, and connect.