There is no ready-made form to approaching social media marketing although, there are many tools. An effective social media strategy requires data, consistency, and creative technique.
You’re here to find the quickest and simplest way to get started on building your strategy. We will walk you through the fundamental steps it takes to develop the right social media strategy for your brand or business. First, you must understand planning without execution will lead to no results.
Identify your goals
To find a route on the map you must first identify the destination. Your goals are your destination. For beginners, we encourage you to set goals like 10k followers in a year. A goal like this specifies a measurable metric for your content performance. The purpose of your strategy is to provide an action plan that leads to the achievement of your specific goals. Your goals are not limited to follower count or vanity metrics. A good goal is one that is precise and increases revenue as well as brand awareness.
Once you have a website set up, your goal should be to leverage your social media content to increase website clicks and product sales. If you do not have a website – get one, immediately! Some personal brands still make revenue without a website however in this approach you are at the mercy of the companies that run these platforms. The goal of any social strategy isn’t to keep your audience on these platforms it’s to be so engaged with your audience that they follow you everywhere you have a presence.
Audit your digital footprint
If you already set up your social media platforms you’re off to a great start. If you haven’t – skip past this and go do that, NOW! To do a proper audit for your social media platforms you must answer these questions:
What is my post frequency?
Your post frequency is the number of times you post to your platforms.
What is the best time for my posts?
Look into the insights on your social platforms to identify your top-performing content and times.
What is my best content type?
Identify the top-performing content based on your goals (i.e : website clicks, reach, email clicks, engagement.)
What copy works best?
Identify the top-performing copy of the top-performing content based on your goals.
If you are having trouble finding this information for yourself we will provide a complimentary audit for you just send us an email.
Collect data
Your competition is everywhere on the internet but you can carve out a lane all of your own. The best way to do this is to ensure that all of your decisions are supported by data. First, you must identify your target audience. If you already have an active business you should look at the data that shows you your client base. You can find info like this in the insights tabs of your website, auditing your daily clientele, or by researching the existing residents in the community your business operates in using google data.
When collecting data you want to find information on your target audience, competitors, and products. Here are the key things to look for in each category:
Target Audience - Age, gender, location, average income, time spent on social, types of content they look for on social, times they are most active on social
Competitors - top competitors in your niche, type of content they produce, comparison of audience types, most engaged content types
Products - types of products/services they offer, product content, price point, and product ads
Develop Strategy
After collecting all of this information you may begin to put together your social media strategy.
First, you will need to select what platform is best for you to reach your target niche. Through your audience analysis, you can identify which platform they use the most.
Then you must decide on the optimum amount of posts you will do per day to increase your following and website clicks.
Next, you will select examples of the content types that you will post daily.
Following you will create a content calendar specifying the content publication schedule on each platform.
Then you will create and publish all content according to your content calendar.
Finally, at the end of the month, you will evaluate what worked and didn’t work from your strategy. You should increase posting the content types that were successful.
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