THE RESOURCE
"The Resource," is your ultimate destination for navigating the complex world of media and culture. This dynamic archive and editorial blog is dedicated to uncovering the truth behind social media trends, mainstream media narratives, and culturally significant topics that resonate with millennials. Here, we delve deep into the heart of contemporary issues, debunking propaganda and offering fresh, insightful perspectives. Whether you're a curious mind or a critical thinker, "The Resource" is your guide to staying informed, engaged, and enlightened in today's fast-paced media landscape.
Media Fragmentation Isn't Creating an Attention Crisis. It's Creating an Attention Economy.
For most of the twentieth century, media operated according to a relatively simple economic model.
Attention was concentrated.
A handful of television networks, newspapers, radio stations, and magazines controlled access to large audiences. If a company wanted to reach consumers, it purchased access to those audiences through advertising. If a politician wanted to influence public opinion, they relied on the same channels. If a cultural trend emerged, it typically spread through a relatively small number of media institutions.